<\/p>\n
Nj\u00eb studim i realizuar nga Universiteti i Nottingham-it ka zbuluar se markat e loj\u00ebrave t\u00eb fatit jan\u00eb t\u00eb pranishme n\u00eb m\u00ebnyr\u00eb t\u00eb konsiderueshme n\u00eb pikat kryesore t\u00eb Premier League n\u00eb YouTube. Sipas k\u00ebtij studimi, logot dhe emrat e ofruesve t\u00eb basteve shfaqen n\u00eb 32 p\u00ebr qind t\u00eb pikave kryesore t\u00eb shqyrtuara, duke e zgjeruar k\u00ebshtu reklamimin p\u00ebrtej formateve tradizionale dhe n\u00eb hap\u00ebsira vizuale q\u00eb shikuesit i shijojn\u00eb gjat\u00eb emocionueseve si golat dhe karton\u00ebt.<\/p>\n
Kjo \u00e7\u00ebshtje \u00ebsht\u00eb ve\u00e7an\u00ebrisht shqet\u00ebsuese p\u00ebr shikuesit e rinj, t\u00eb cil\u00ebt p\u00ebrb\u00ebjn\u00eb nj\u00eb publik t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr YouTube, sidomos p\u00ebr ata t\u00eb mosh\u00ebs 3 deri n\u00eb 17 vje\u00e7. Sipas autor\u00ebve t\u00eb studimit, kjo ndihmon n\u00eb theksimin e nevoj\u00ebs p\u00ebr rregulla m\u00eb t\u00eb forta t\u00eb reklamimit p\u00ebr t\u00eb mbrojtur lojtar\u00ebt dhe t\u00eb rinjt\u00eb.<\/p>\n
Studiuesit analizuan dukshm\u00ebrin\u00eb e markave n\u00eb p\u00ebrmbledhjet e ndeshjeve, duke e krahasuar situat\u00ebn n\u00eb Premier League me at\u00eb n\u00eb Kup\u00ebn e Bot\u00ebs FIFA. N\u00eb k\u00ebt\u00eb krahasim, ata zbuluan se rregullat strikte t\u00eb FIFA-s ishin efektive n\u00eb limitimin e dukshm\u00ebris\u00eb s\u00eb logove t\u00eb loj\u00ebrave t\u00eb fatit, q\u00eb zinin m\u00eb pak se 2 p\u00ebr qind t\u00eb koh\u00ebs s\u00eb transmetimit. N\u00eb kontrast, n\u00eb Premier League, tema e loj\u00ebrave t\u00eb fatit \u00ebsht\u00eb shum\u00eb m\u00eb e pranishme dhe organike n\u00eb p\u00ebrvoj\u00ebn vizuale t\u00eb tifoz\u00ebve.<\/p>\n
Sipas numrave t\u00eb publikuar, markat e produkteve q\u00eb konsiderohen “jo t\u00eb sh\u00ebndetshme” shfaqen n\u00eb 38 p\u00ebr qind t\u00eb pikave kryesore, nd\u00ebrsa t\u00eb loj\u00ebrave t\u00eb fatit vet\u00eb z\u00ebn\u00eb 32 p\u00ebr qind. N\u00eb Premier League, vet\u00ebm nj\u00eb e kat\u00ebrta e dukshm\u00ebris\u00eb p\u00ebr markat e loj\u00ebrave t\u00eb fatit \u00ebsht\u00eb n\u00eb fanellat e lojtar\u00ebve, q\u00eb tregon se ekspozimi ndodh shpesh p\u00ebrmes reklamave rrethuese ose backdrop-\u00ebve gjat\u00eb intervistave.<\/p>\n
Premier League ka deklaruar se ka b\u00ebr\u00eb nj\u00eb marr\u00ebveshje vullnetar\u00eb p\u00ebr t\u00eb eliminuar sponsorizimin e loj\u00ebrave t\u00eb fatit n\u00eb pjes\u00ebn e p\u00ebrparme t\u00eb fanellave t\u00eb lojtar\u00ebve. Megjithat\u00eb, kritika ka ardhur nga ekspert\u00ebt, si Nathan Davies, i cili thekson se ekspozimi i loj\u00ebrave t\u00eb fatit vazhdon t\u00eb jet\u00eb nj\u00eb problem i madh brenda futbollit, shpesh duke kaluar pa u v\u00ebn\u00eb re.<\/p>\n
Studimi i Nottingham-it n\u00ebnvizon se ndalimi i sponsorizimit n\u00eb pjes\u00ebn e p\u00ebrparme t\u00eb fanell\u00ebs \u00ebsht\u00eb vet\u00ebm nj\u00eb hap i vog\u00ebl dhe se duhen marr\u00eb n\u00eb shqyrtim t\u00eb gjith\u00eb metodat e ekspozimit t\u00eb markave brenda p\u00ebrmbajtjeve sportive. Ky diskutim \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm jo vet\u00ebm p\u00ebr ligat dhe organizatat q\u00eb menaxhojn\u00eb k\u00ebto evente, por gjithashtu p\u00ebr familjet dhe t\u00eb rinjt\u00eb q\u00eb konsumojn\u00eb p\u00ebrmbajtje fal\u00eb platformave moderne si YouTube.<\/p>\n
P\u00ebrve\u00e7 k\u00ebsaj, ligjet dhe rregullat e vendosura n\u00eb tregun gjerman t\u00eb loj\u00ebrave t\u00eb fatit ofrojn\u00eb nj\u00eb kontrast t\u00eb qart\u00eb me situat\u00ebn n\u00eb Britani, duke p\u00ebrfshir\u00eb kufizime t\u00eb forta p\u00ebr ofruesit dhe nj\u00eb fokus n\u00eb mbrojtjen e lojtar\u00ebve. <\/p>\n
Ky studim ka nxjerr\u00eb n\u00eb pah boshll\u00ebqet rregullatore, duke treguar se reklamimi shpesh kalon pa u v\u00ebn\u00eb re, ve\u00e7an\u00ebrisht kur ai integrohet n\u00eb p\u00ebrmbajtjet video. Kjo situat\u00eb do t\u00eb k\u00ebrkoj\u00eb nj\u00eb rishikim t\u00eb qasjeve t\u00eb marketingut dhe t\u00eb mbrojtjes s\u00eb shikuesve, p\u00ebrshtatur situatave moderne q\u00eb p\u00ebrfshijn\u00eb platforma digjitale.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Studimi: Logot e Loj\u00ebrave t\u00eb Fatit Dominojn\u00eb Pikat Kryesore t\u00eb YouTube n\u00eb Premier League Nj\u00eb studim i realizuar nga Universiteti i Nottingham-it ka zbuluar se markat e loj\u00ebrave t\u00eb fatit jan\u00eb t\u00eb pranishme n\u00eb m\u00ebnyr\u00eb t\u00eb konsiderueshme n\u00eb pikat kryesore t\u00eb Premier League n\u00eb YouTube. Sipas k\u00ebtij studimi, logot dhe emrat e ofruesve t\u00eb basteve […]<\/p>\n","protected":false},"author":1,"featured_media":38396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[661,662],"tags":[],"ap_competition":[],"ap_news_club":[],"ap_news_person":[],"class_list":["post-38395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futboll-internacional","category-premierliga"],"yoast_head":"\n