Telekom-T: Nj\u00eb Mark\u00eb n\u00eb Qend\u00ebr t\u00eb V\u00ebmendjes n\u00eb Allianz Arena<\/strong><\/p>\nN\u00eb vitin 2005, bota ishte ndryshe. Gjat\u00eb ndeshjes inaugurale t\u00eb Allianz Arena n\u00eb Mynih, ishte Thomas Gottschalk ai q\u00eb p\u00ebrsh\u00ebndeti tifoz\u00ebt n\u00eb nj\u00eb kostum t\u00eb bardh\u00eb, nd\u00ebrkoh\u00eb q\u00eb tulla l\u00ebvizte n\u00eb nj\u00eb atmosfer\u00eb festive me performancat e Seal dhe Sarah Connor, si edhe aktor\u00ebt e muzikalit “We Will Rock You”. N\u00eb at\u00eb ndeshje, FC Bayern M\u00fcnchen e mundi p\u00ebrfaq\u00ebsuesen gjermane me nj\u00eb rezultat t\u00eb thell\u00eb 4:2, nj\u00eb sfid\u00eb q\u00eb u transmetua nga ZDF, e moderuar nga Johannes B. Kerner. <\/p>\n
Para 25 vjet\u00ebsh, Deutsche Telekom kishte nisur nj\u00eb partneritet t\u00eb r\u00ebnd\u00ebsish\u00ebm me Bayern, duke formuar nj\u00eb ‘T’ t\u00eb madh t\u00eb bardh\u00eb n\u00eb tribuna, me ndihm\u00ebn e tifoz\u00ebve q\u00eb ishin veshur gjithashtu me t\u00eb bardha. Kjo sken\u00eb e cila \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb simbol i shquar i Allianz Arena jep nj\u00eb ide p\u00ebr forc\u00ebn e marketingut t\u00eb Telekom, e cila vazhdon t\u00eb jet\u00eb n\u00eb qend\u00ebr t\u00eb v\u00ebmendjes edhe sot. <\/p>\n
Sot, rreth 50 individ\u00eb t\u00eb veshur me t\u00eb bardha, n\u00eb \u00e7do ndeshje t\u00eb Bayern, formojn\u00eb k\u00ebt\u00eb simbol t\u00eb njohur, duke krijuar nj\u00eb pamje t\u00eb spikatur p\u00ebr shikuesit. Rreth viteve 2013, nj\u00eb studim tregoi se Deutsche Telekom ishte sponsorja m\u00eb e njohur n\u00eb historin\u00eb 50-vje\u00e7are t\u00eb Bundesliga-s. Ky partneritet p\u00ebrfiton nga ajo q\u00eb njihet si nj\u00eb “akt p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen” n\u00eb stadium.<\/p>\n
Nj\u00ebsia e Telekomit: Rinia e Shnd\u00ebrruar n\u00eb Brand<\/strong><\/p>\nPor kush jan\u00eb ata q\u00eb kontribuojn\u00eb n\u00eb k\u00ebt\u00eb mark\u00eb kaq t\u00eb njohur? Ata jan\u00eb praktikant\u00eb t\u00eb Deutsche Telekom, t\u00eb cil\u00ebt aplikojn\u00eb p\u00ebr t’u b\u00ebr\u00eb pjes\u00eb e k\u00ebsaj p\u00ebrvoje t\u00eb ve\u00e7ant\u00eb. Hiro Kishi, drejtori i sponsorizimeve, ndan se pjes\u00ebmarrja \u00ebsht\u00eb nj\u00eb mund\u00ebsi e shk\u00eblqyer p\u00ebr t\u00eb qen\u00eb pjes\u00eb e mark\u00ebs dhe tradit\u00ebs s\u00eb byros\u00eb. \u201cKjo aktivizim ka nj\u00eb vler\u00eb t\u00eb madhe mediale dhe ndihmon n\u00eb motivimin e rinis\u00eb,\u201d shpjegon Kishi. <\/p>\n
Promocioni i k\u00ebsaj marke \u00ebsht\u00eb nj\u00eb pjes\u00eb e r\u00ebnd\u00ebsishme e partneritetit me FC Bayern, duke punuar ngusht\u00eb me klubin dhe Allianz Arena. Duke paguar nj\u00eb shum\u00eb t\u00eb konsiderueshme \u00e7do sezon, Telekom siguron pr\u00e4sent\u00ebn e saj n\u00ebp\u00ebrmjet logove n\u00eb fanella, hap\u00ebsirave reklamore n\u00eb stadium dhe formacionit t\u00eb njer\u00ebzve n\u00eb form\u00ebn e ‘T’-s\u00eb.<\/p>\n
Nj\u00eb Ekspozit\u00eb e Untilizuar p\u00ebr Shkak t\u00eb “Stranger Things”<\/strong><\/p>\nM\u00eb her\u00ebt gjat\u00eb k\u00ebtij viti, ky grup i praktikant\u00ebve b\u00ebri q\u00eb logoja t\u00eb dukej e p\u00ebrmbysur, duke sjell\u00eb nj\u00eb val\u00eb diskutimesh. Kjo ishte b\u00ebr\u00eb p\u00ebr t\u00eb sh\u00ebnuar sezonin e fundit t\u00eb serialit “Stranger Things”, i cili shfaq nj\u00eb bot\u00eb t\u00eb err\u00ebt gjithashtu reflektues t\u00eb realitetit. <\/p>\n
Pavar\u00ebsisht kritika mbi komercializimin e futbollit, duhet pranuar se partneriteti midis Bayern dhe Telekom \u00ebsht\u00eb nj\u00eb model i q\u00ebndruesh\u00ebm dhe t\u00ebrheq\u00ebs. Kishi konfirmon se ideja e form\u00ebsimit t\u00eb ‘T’-s\u00eb nga njer\u00ebzit ishte n\u00eb fillim nj\u00eb besim i fort\u00eb. \u201cNe e kemi besuar k\u00ebt\u00eb koncept nga fillimi,\u201d p\u00ebrfundon ai.<\/p>\n
Telekom-T mbetet jo vet\u00ebm nj\u00eb simbol marketingu, por nj\u00eb m\u00ebnyr\u00eb e ve\u00e7ant\u00eb p\u00ebr t\u2019i dh\u00ebn\u00eb jet\u00eb mark\u00ebs dhe p\u00ebr t\u00eb ofruar nj\u00eb p\u00ebrvoj\u00eb t\u00eb paharrueshme p\u00ebr praktikant\u00ebt. Ky justifikon se si nj\u00eb Produkt i till\u00eb mund t\u00eb p\u00ebrmir\u00ebsoj\u00eb jo vet\u00ebm shikueshm\u00ebrin\u00eb por edhe p\u00ebrfshirjen e rinis\u00eb, duke e b\u00ebr\u00eb t\u00eb gjith\u00eb p\u00ebrvoj\u00ebn m\u00eb t\u00ebrheq\u00ebse e unike.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Telekom-T: Nj\u00eb Mark\u00eb n\u00eb Qend\u00ebr t\u00eb V\u00ebmendjes n\u00eb Allianz Arena N\u00eb vitin 2005, bota ishte ndryshe. Gjat\u00eb ndeshjes inaugurale t\u00eb Allianz Arena n\u00eb Mynih, ishte Thomas Gottschalk ai q\u00eb p\u00ebrsh\u00ebndeti tifoz\u00ebt n\u00eb nj\u00eb kostum t\u00eb bardh\u00eb, nd\u00ebrkoh\u00eb q\u00eb tulla l\u00ebvizte n\u00eb nj\u00eb atmosfer\u00eb festive me performancat e Seal dhe Sarah Connor, si edhe aktor\u00ebt e […]<\/p>\n","protected":false},"author":1,"featured_media":36671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660,661],"tags":[],"ap_competition":[],"ap_news_club":[],"ap_news_person":[],"class_list":["post-36670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bundesliga","category-futboll-internacional"],"yoast_head":"\n
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